Starting July

Courses offered in July 2012

Advertising Management 1

The course presents practical information and ready-to-use tools for anyone involved or interested in the production and/or supervision of the advertising function. The course presents advertising management as an art, science and business discipline aimed at directing the strategic link between promotional needs and agency/marketing department execution of solutions. Many registrants will already have experience with the 'how' of advertising techniques and practice; this course will supply them with more of the 'how' as well as the 'why'.

Radio Production

Course activities include workshops intended to introduce participants to modern radio production equipment and techniques. The course will deal with the use of analog and digital radio consoles. This will include correct use of tape recorders and microphones; editing techniques; the production of recorded and live programmes, news and discussion programmes; commercials; music programmes and the application of sound effects.

Social Marketing 101 (WORKSHOP)

Social Marketing 101 is a hands-on workshop that will help you to develop targeted interventions for your own social marketing programme or campaign. You will learn the main social marketing concepts and apply them to your programme or campaign. This workshop will: * Provide you with a workable plan for approaching your social marketing programme or campaign * Outline a framework for negotiating each phase of the social marketing planning process * Help you appreciate the role of research in understanding audiences and their environment * Provide a manual with work sheets and case studies for post workshop learning

Fundamentals for Writing for Business *new dates

The goal of the course is to teach students how to strengthen their professional skills by demonstrating keen attention to details and awareness of how to effectively transition to higher and stronger levels of their craft. By making better and clearer written and oral presentation, it is envisioned that students will be able to more effectively coordinate and conduct targeted presentation and organize more successful business meetings.

Designing a Communication Plan

How many times have you heard team members bemoaning the lack of proper communication in the organisation? Effective communication requires careful planning and implementation. Many organisations substitute checklists of "cute" or creative tactics and ideas for the rigours of strategically crafted roadmaps. The design of a comprehensive communication plan calls for, inter alia, a full grasp of the task environment, the identification of key audiences and their information needs, and how to adapt core messages appropriately for each one. In 30 contact hours we will guide you through the critical steps and support the learning with actual examples from successful and award-winning projects. The course is designed to be practical and immediately applicable to the work environment.

3D Animation using Blender *new dates

Step into the world of 3D Animation and create your own characters and models using Blender. Learn the key tools required to create simple 3D animated short videos with software you can download for free.

Dynamic Presentation Skills

Presentation aids such as slideshows can improve or detract from the message or idea you want to communicate. In this course you will learn how to amplify your presentations with slideshows that support your goal and illustrates your message. The course covers message-planning and includes practical sessions on the fundamentals of layout and design, working with graphs and charts as well as incorporating sound, motion and links.