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Michael Grant

Michael Grant is a Creative Director and Marketing Consultant with experience at advertising agencies and media houses both in the USA and Jamaica. An honours graduate of Yale University, he holds a Master’s Degree in Communications from the University of Pennsylvania’s Annenberg School. His work is widely published, winning him the NY Festivals World Medal, Addy Awards, and others. He recently led the design team that produced Jamaica’s host-bid materials for the 2007 Cricket World Cup.

Courses Taught

Advertise Me

Advertising is the business of drawing public attention to goods and services using the creative influence. Step into the powerful world of persuasion and learn to use this art to sell virtually anything. Begin to think up ways of advertising your future business, or learn how to sell yourself at that job interview. CARIMAC Summer School offers you the skill of persuasion using copy, images and a host of tools.

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Advertising Management 1

The course presents practical information and ready-to-use tools for anyone involved or interested in the production and/or supervision of the advertising function. The course presents advertising management as an art, science and business discipline aimed at directing the strategic link between promotional needs and agency/marketing department execution of solutions. Many registrants will already have experience with the 'how' of advertising techniques and practice; this course will supply them with more of the 'how' as well as the 'why'.

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